In the beginning there was the Physical: hands, tools. feet, wheels. The Physical conceived the Digital: photographs, films, internet, icons on desktops. The Digital birthed the Virtual. Ever similar to our real world, yet disconnected from it. Today, the Digital is remolding the Physical. driverless cars, click and brick commerce. implanted tech.
The future needs to be designed holistically. UX and product, cloud and local, distributed and anchored.
Your customers expect your brand experience to be seamlessly digital and physical, so why not design them together?
At Nekuda we have the experience and skills to conduct the in-depth feasibility and use cases research required to validate if potential exists and where. We advise our clients as to how to create a product that is both innovative and a profit-generating business opportunity.
Innovating without a clear target can be riskier than not innovating at all.
Once the potential for innovation has become clear and the product has been defined, we turn the vision into a tangible, test-ready image or demonstrator. We then move on to synthesize the engineering and technological requirements, hack, develop or invent the mechanisms needed, and ensure that the final output translates into a feasible and financially viable product.
Outside In, meet Inside Out.
Product magic occurs when tradeoffs do not become risky compromises. Our integrated design (Outside In) and engineering (Inside Out) constantly seek and create opportunities for added value and risk reduction at every level to uphold the design intent.
Run the numbers before running the CAD.
It is vital to settle your product’s economics before falling in love with any design or engineering solution. We conduct costing estimations early in the development process, relying on our vast experience in production.
Getting everyone on the same page
You’ve seen it happen: textual briefs generate divergent interpretations, derailing development. Applying our Framing methodology from kick off, we help all client stakeholders – CEOs, CFOs product managers, R&D, marketing – achieve an unequivocal, clear, validated and visualized product definition.
Engineering. Fundamentals First.
Plastics, metals, mechanisms, electro-mechanics and motion systems, opto-mechanics, routing and flexes, environment, impact, vibration, temperature. Our development begins with a fundamental framing of the physical reality in which your product needs to survive throughout its lifecycle. Reframing elemental requirements, analyzing implications and challenging entrenched assumptions help us preemptively prevent the common pitfalls of over- or under-specification.
Design at its best
A good product or service must add genuine value to its prospective users and value chain. Executed at their best, product design and UX design powerfully translate a company’s vision and values into confident category-leading products and services.
Our design process begins with research and in-depth inquiry of our client’s position relative to its competitive environment. Armed with the resulting insights, we translate the company’s values and assets into product design and UX elements and attributes that make the product win on what really matters.
A design process that balances desirability with manufacturability
After all, development is just a means
We know that you are developing for commercial reasons. Each project has a goal, an end deliverable. We are committed to planning project blueprints that accommodate your desires and means, and to building a rewarding relationship.
Manufacturing needs investment needs confidence.
Physical goods are governed by supply-chain and manufacturing economics. With over 20 years of hands-on experience in transferring development to production, we can help you navigate this risky and irreversible process to safe shores. Having validated a wide range of contract manufacturers worldwide, we help you find, fit and qualify the required manufacturers or provide you with a turnkey project.
Successful product Implementation doesn’t happen by chance.
Every project at Nekuda begins by anchoring considerations pertaining to production technology, materials and the supply chain. Depending on your product market risk and development risk profiles, the best deliverable at a given time may be a design mockup, an experience demonstrator, or a proof-of-concept prototype. We can help you decide, and support your decision.