Our role is to help our clients decipher and find their own identity and turn it into a visual presentation, so as to create a design language that is both practical and works across the world and across time.
Three years after the distribution of the design language guidebook among the product development teams, the client has reported that products designed and executed globally are aligned and maintain the design language.
To create a single visual design language that will unite several medical device companies purchased by Stanley Healthcare, with various products of different technologies, materials, size and use (wearables, hanging, and mobile).
To ensure the design language is easily implemented on existing and future products, by engineers and product development teams across the globe; with enough freedom to adapt to different implementations and manufacturing costs, while maintaining a single design that is easily identified with the brand.
After understating the attitudes, cultures, and practices of various stakeholders (business, marketing, engineers, designers), and consolidating them with the technical constraints of various products, technologies and materials used in the medical device field, we were able to establish a single cohesive definition of the brand and design attributes and decipher what these attributes meant to stakeholders around the world what smart, clean and human meant. Once aligned, we were able to interpret these into forms and create a simple, strong and robust design language that is practical, works across the world and is visually identified with the brand, without visually polluting the already overloaded healthcare environment.