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THE AFTERMATH OF A PROJECT
QUALCOMM CASTRA KEY FOB
Client
Qualcomm

The tiniest emergency cell phone on the market. The device combines the activation of an emergency system and speed-dialing to three dedicated numbers. A product designed for children and adults alike.

The paramount values in the design were: convenience of use, readability of the product, prevention of accidental activation and suitability for use by adults and children alike. The design of this product is a very special case. Its design must remain as close as possible to the limits of electronics, and, in addition, to target an extremely wide user audience with various abilities. The result is that the volume of the design is virtually always within a range of 2 or 3 millimeters. Despite this severe limitation, a clean and memorable design was created. A combination of basic forms providing a platform for readability and for an understanding of the products functional hierarchy.

key1-sq

Credits: Functional Engineering was a collaboration between Qualcomm and Nekuda DM