Nekuda means point, dot, full stop.

This reflects the clear, focused and purposeful mindset of our team.

Nekuda Design Management is a long established leader in Industrial Design related new product development. Our close-knit team of designers and product design engineers has extensive experience in planning and managing the whole range of new product development processes, from research to production for local and international projects. We have experience designing products for the following markets:

Nekuda’s vast experience in developing projects for mass production companies has given us many valuable insights, particularly regarding the co-interaction of all stages of the product development process. Based on this knowledge we have developed an integrative approach whereby we consider engineering feasibility, manufacturing constraints and tooling considerations in every design decision we make. Adhering to such a structured value-driven approach enables us to smooth operations, plan more effectively, save time and money, and provide more value to our clients.

NewDealDesign- Since 2001, Nekuda has formed strategic partnership with NewDealDesign (NDD), a cutting edge design agency based in San Francisco. NDD, has vast experience in the consumer electronics market, where they have managed design processes for top leading international companies. NDD has been awarded many prestigious international design awards, and is ranked among the top US industrial design firms (by BusinessWeek magazine). The collaboration between Nekuda and NewDealDesign offers Israeli companies the highest quality in design, combined with International brand-building approach and local development and management services.The partnership exploits the strong assets of both parties in the areas of strategic and tactic product development and industrial design. Our experience, contacts and knowledge of the American and Israeli business environments, has delivered great successes in numerous cases. 

Achieving market-winning design requires more than merely a refined thinking algorithm. We know that every new product carries a cultural content above its basic function. Our designers are motivated to create objects that enrich the human environment and build a strong company identity for years to come. Whether it is a simple towel-holder or a satellite phone for mid-desert use, we create the emotional appeal of an intelligent form and a clever design solution. The broad cultural spectrum of our team members, their varied life experiences and wide ranging areas of interest enrich the outcome of our work and contribute greatly to the projects we undertake.

With over 50 years of combined experience in Design and New Product Development, Nekuda and NewDeal’s teams have creatively led programs generating wellover $10B in sales for our clients.